In order to get your website noticed by other people you wouldn’t want to get your site on to page one of the major search engines. The main search engines are Google, Bing and Yahoo. However, the main one is Google because they have over 80% of the total search volume. And in fact in the UK, for local search volume they have 98%. So they are the ones to impress more.
So we know what we want to achieve, but how to get there?
It is nearly all down to a SEO, that is search engine optimisation. Essentially, there are two main categories of SEO alone and that is on-site SEO and offsite SEO. On site SEO is what you do with your website in order to make sure that it is friendly to the search engines, whereas off-site SEO is predominantly about gaining back links from other web properties on the Internet.
Without going into too much detail the main factors that you want to take care of as regards to on site optimisation of the title tags the meta content and the link navigation on your website. Although Google does not give any importance to the meta content on your website any more, it is important because whatever you list under the meta content on your web page that is what Google will then pull for any results it displays in its search engine. This way you get to choose what sentence or sentences appear in the results page rather than leaving it up to Google alone.
Now we get to the main purpose of this article which is back links.
There is only so much that you can do with optimising your website itself so great deal of the additional work is going to be collecting links round the Internet all pointing toward your site. It is for this reason that many people decide to employ the services of an SEO company or individual as they soon find out that getting back links is one of the most boring tasks in Internet marketing. It is also something that has to be continually done. (Unless you are in a very uncompetitive niche).
There are many factors that determine the quality of any back link pointing toward your site. The best back links will be those coming from a site that is having a great deal of authority within the eyes of Google and on which your back link is what’s called contextual and is part of the main content of the page. As an example I have made the word contextual a live link pointing to a wiki about the word.
Getting such quality links is not that easy because either you have to pay for them or you have to give a corresponding link to their site on your own website and if your website is not having that much authority at the moment then there is little reason for the person to give you a link on their site.I hope that makes sense!
For this reason it is very tempting for people to just go out and start blasting thousands and thousands of low quality links towards their site. This does bring some kind of benefit however the quality of the links are usually so low that many will not even be indexed in Google search engine to begin with anyway, and those that do you need so many in comparison to just one high quality link. For this reason people are in the search engine optimisation industry have developed what is called a pyramid strategy.
The pyramid strategy is simply to gain high quality links pointing towards your own website and below that some quality links are pointing towards those high quality links and then below that there are the low quality links or pretty much spam type links pointing to the semi-quality links. What this does is essentially funnel the power of the link juice as it is often called upwards towards the high quality sites which will contain one or two links in the content on the site pointing towards your own money site or target sites pages.
Example of a link pyramid:
Some of the better high-quality links of those that you can obtain from putting good quality articles and other content such as videos and pictures onto any one of the highly regarded social sites such as WordPress, scribed, blogger etc. additionally comments placed on authority blogs are also very good means of obtaining high quality links.
Are you getting dizzy yet? To do this all by yourself will take a great deal of time. And for that reason it is usually best to either in employee an outsourcer to do the task for you or use some automated or semiautomated software instead.
The best semiautomated software that I can suggest is a application called a SeNuke . Although you still have to set up the campaigns it cuts the total time down significantly because once the campaigns are set up they can all be run automatically when you do not have to touch anything again until your next run. If you’re interested in finding out more follow this link towards SeNuke. By going to see nude using that link you will get a 14 day free trial within which time you should really be able to know whether you are going to benefit from using it or not.
If you want even more automated system then I suggest you check out this service known as Linksboss which literally once you have set up the account for the website or sites that you want to promote it is completely automated. I like this one myself as it is fully automated and provides a 1,000 anchor text links per month.